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Overview

Beta Motor Finland entrusted me with a comprehensive website renewal project to modernize their online presence. The existing website, built on an outdated custom CMS, was challenging to manage and lacked user-friendly features. My goal was to create a dynamic, easy-to-maintain WordPress website aligned with Beta Motor’s brand identity and optimized for user experience.

Objective

Transition the website to a more intuitive CMS for efficient content management.
Enhance the user experience while adhering to Beta Motor’s official branding.
Enable seamless updates for new products and regular content additions.

Approach

Platform selection:

I chose WordPress as the new CMS due to its flexibility, scalability, and alignment with the client’s need for frequent content updates.

Data Migration:

• Extracted and migrated data from the old custom CMS to WordPress.
• Overcame limited database access and lack of documentation by manually transferring critical product information, ensuring data accuracy and completeness.

Design and development:

• Referenced Beta Motor’s official global website to maintain brand consistency.
• Designed a clean, user-friendly interface tailored to the Finnish market.
• Implemented features to simplify product updates and improve website navigation.

Testing and Feedback:

Conducted usability testing with a small group of users, incorporating their feedback to refine the design and functionality.

Challenges

Limited access to the old CMS database required manual data entry, particularly for product details.
Ensuring brand alignment while optimizing the user interface for a local audience.

Results

Delivered a fully functional WordPress website within the 3-month timeline.
Achieved significant improvements in content management efficiency, allowing the client to update and add products with ease.
Received positive feedback from the client and end-users, with user interviews highlighting the improved navigation and design.

“Sophia implemented the new Beta vehicle brand homepage for us. The project was kept well on schedule and the whole thing was handled smoothly, professionally and well documented. We are very pleased!”

Kristian Snellman, CEO, Snellman Motosport

Key Takeaways

This project reinforced my problem-solving skills in challenging technical environments and showcased my ability to manage end-to-end web development projects independently. It also deepened my expertise in WordPress and reaffirmed the importance of aligning design with brand identity.

[:fi]

Overview

Beta Motor Finland entrusted me with a comprehensive website renewal project to modernize their online presence. The existing website, built on an outdated custom CMS, was challenging to manage and lacked user-friendly features. My goal was to create a dynamic, easy-to-maintain WordPress website aligned with Beta Motor’s brand identity and optimized for user experience.

Objective

Transition the website to a more intuitive CMS for efficient content management.
Enhance the user experience while adhering to Beta Motor’s official branding.
Enable seamless updates for new products and regular content additions.

Approach

Platform selection:

I chose WordPress as the new CMS due to its flexibility, scalability, and alignment with the client’s need for frequent content updates.

Data Migration:

• Extracted and migrated data from the old custom CMS to WordPress.
• Overcame limited database access and lack of documentation by manually transferring critical product information, ensuring data accuracy and completeness.

Design and development:

• Referenced Beta Motor’s official global website to maintain brand consistency.
• Designed a clean, user-friendly interface tailored to the Finnish market.
• Implemented features to simplify product updates and improve website navigation.

Testing and Feedback:

Conducted usability testing with a small group of users, incorporating their feedback to refine the design and functionality.

Challenges

Limited access to the old CMS database required manual data entry, particularly for product details.
Ensuring brand alignment while optimizing the user interface for a local audience.

Results

Delivered a fully functional WordPress website within the 3-month timeline.
Achieved significant improvements in content management efficiency, allowing the client to update and add products with ease.
Received positive feedback from the client and end-users, with user interviews highlighting the improved navigation and design.

“Sophia implemented the new Beta vehicle brand homepage for us. The project was kept well on schedule and the whole thing was handled smoothly, professionally and well documented. We are very pleased!”

Kristian Snellman, CEO, Snellman Motosport

Key Takeaways

This project reinforced my problem-solving skills in challenging technical environments and showcased my ability to manage end-to-end web development projects independently. It also deepened my expertise in WordPress and reaffirmed the importance of aligning design with brand identity.

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